Our

Core Service Offerings

Persona 1:
VPs of HR / L&D Leaders

Persona 2:
Senior Executives (with P&L / own budget)

Description: Leaders within Human Resources or Learning & Development departments, often holding budgets for coaching and talent development initiatives. They are key points of contact and frequently involve CEOs in decisions.

  • Primary Responsibilities & Pressures:

    • Talent retention

    • Succession planning

    • Strategic leadership development

    • Shaping and evolving organizational culture

  • Biggest Frustrations or Unmet Needs (with typical providers):

    • Lack of follow-through from providers after an initial event.

    • Lack of ability to clearly track and measure return on investment.

    • Cookie-cutter / one-size-fits-all solutions that don't fit their unique context.

  • Key Information or Signals of Credibility Sought on Website:

    • Examples of other organizations worked with (client logos, case studies, testimonials).

    • Clear presentation of the team's credentials and years of experience.

  • Critical Question They Hope the Website Answers:

    • "Can you tailor this to me/us and our unique context?"

Description: Leaders with their own budgets who can independently decide to invest in workshops or development for their specific teams. Often discover Uncommon Blueprint through word of mouth.

  • Primary Business Goals or Pressing Team Challenges:

    • Team alignment (getting everyone on the same page, speaking the same language, common direction/cadence).

    • Team intervention, building cohesion and a ‘one team’ mindset.

    • Defining or evolving team culture.

    • Improving team problem-solving capabilities.

  • How They Typically Discover Uncommon Blueprint:

    • Primarily through word of mouth.

  • Key Information or Signals of Credibility Sought on Website:

    • Similar to HR/L&D Leaders: examples of organizations worked with, team credentials, and experience.

    • Quick confirmation of practical, actionable solutions.

  • Critical Question They Hope the Website Answers Swiftly:

    • "Is this practical and actionable, or just theory?"